Wednesday 6 May 2015

Type and Transport

You know the Tube font? It's cool isn't it? And the branding across London Transport: brilliant, smart, consistent, right? Alright fine, I bet you've never really thought about it. Take a second now though, and I think you'll agree.


It's coming up 100 years since calligrapher Edward Johnston designed that iconic typeface; so much a part of Londoner's lives that it's almost invisible. To celebrate, the London Transport Museum have put on a fabulous tour at the depot in Acton, entitled Johnston Journeys, and I can certainly recommend it. Apologies for the quality of my photos.


The depot itself is a wonder to behold. Apparently the museum at Covent Garden only represents 10% of the archive of stuff held by London Transport, and all the rest is squirrelled away in this vast depot. It's a complete Aladdin's cave of transport history, really quite extraordinary.




The tour itself was excellent fun. Very well curated, cherry-picking artefacts from all over the depot that related to Johnston and his typeface, in its various incarnations over the last century.

The absolute highlight for us (of course!) was the type case filled with wood type. They even had some formes still locked up with various bits of signage, it was a delight to see.


Sadly it was shut away in a glass case, so we couldn't really get anywhere near it... understandable though, even I could imagine getting a bit light-fingered faced with such a treasure.


The only slight downside for us was that the chaps who gave our tour, whist incredibly knowledgeable on trains, tubes, and the history of the Underground, perhaps weren't quite so expertly informed when it came to the history (and terminology) of type and printing.

For us personally, that being our main area of interest, I suppose it would have been nice to have a bit more detail on that side of things. I know I sound like a total Hermione when I say things like that, but of course I mean no disservice to the volunteers there; they're doing a grand job.


Overall, it was a fascinating couple of hours. We could have happily stayed to explore for the rest of the day. So if you've any interest in the history of type, design, branding, transport or indeed, just the history of our fair city... do check it out.

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